Market Research and Creative Design

Going through the products available to the market, gave us many ideas of how our product could be designed using features already implemented by other products, but also by adding features that could make our product's design innovative. We recognized that all commercial products have great advantages concerning the task they are designed for, but having in mind our personas we felt that something was missing. We concluded that a tool that combines features from both categories, as recognized through the market research, can serve to satisfy the needs of our personas.

More specifically, we decided that a tool that has the flexibility of a small hand pruner and the capabilities of a power tool is an innovative design idea that can evolve to a great pruning tool for the elderly.